How Data Analytics Can Propel Your Career

ATTENTION: a rocket worth US$1.9 billion is on its way to Malaysia

What’s fuelling this massive surge of energy? Big data analytics. According to an IDC report, the country’s big data market growth is expected to expand from US$1.1 billion in 2021 to US$1.9 billion in 2025. 

This is all good news right? More data promises more innovation and tools for companies to develop to advance society. 

Not so fast. Just like launching a rocket, it’s only impactful if experts are in place to direct and navigate the new territory once it reaches a destination. Data at its simplest form is information. It’s only useful if gathered, organised, interpreted and applied effectively. 

So who are the experts tasked with building the foundation for Malaysia to become a regional leader in manage companies’ core functions? This is where data analysts come to shine.

WHY IS DATA ANALYTICS SO IMPORTANT?

Never before have companies had access to this much information about their employees, product, customers and the world. This information has the ability to accelerate digital transformation and enable business sustainability - two crucial processes to consider as we exist in a digital age that demands constant change. 

With data analytics, numbers go beyond existing as a mere statistic. Numbers can become indicators of human behaviour and when analysed, can help a company uncover the best ways to tweak a product’s design, marketing campaign, financial backing and much more. 

The key challenge and opportunity for companies who want to elevate their operations lies in their ability to convert data into intelligent action. More and more we’re seeing the core intellectual currency of any business being their data. Hence, they must know how to take advantage of the information before competitors catch up. 

HOW DO DATA ANALYSTS HELP BUSINESS ON THE DAILY?

Data analysts walk through stages of asking questions and finding solutions. They investigate what happened, why it happened and what it means. 

If the product team wants to know which states have less interactions in order to provide localised offerings, data analysts will gather information and look for patterns. These patterns will inform the formulation of insights to be presented in written and/or visual reports for stakeholders to understand and apply learnings to upcoming business moves. 

Distinct from data scientists whose aim is to predict future behaviour, data analysts work with structured data to conduct historical analysis. 

DATA ANALYSTS COVER ALL INDUSTRIES

You don’t need to leave the industry you’re passionate about to become a data analyst. 

The field of data analytics is exciting because it’s embedded in all industries. Every single company in the world generates data and they all need analysts to discern what it all means. In Malaysia, the service sector will contribute 64% of total data-driven spending with banking and telecommunications contributing to roughly a third of the 

Here are some examples of how data drives decision making in various industries:

• Healthcare: facilities examine medical records to discover the effectiveness of a treatment for a specific visitor demographic
• Manufacturing: factories use tools displaying real-time numbers to assess efficiency in assembly line production
• F&B: delivery apps utilise geographical tracking data to improve speed of deliveries

WHAT CAN A CAREER IN DATA MEAN FOR ME? 

Working in data analytics provides many benefits your current job may not have. You play an integral role in decision-making as the insights from reports will directly inform a team’s next step. This will prime you for a promotion that’ll help you achieve higher salary perks and job security. Venturing into data analytics sets you up with advantages so you can take charge of where your career goes. 

Ultimately, the commonly highlighted reasons to become a data analyst comes down to 3 major points.

#1: it’s both analytical and creative.

#2: it pays well.

#3: You can do it from anywhere. 

But there’s more that data can offer you. 

#1: It’s extremely transferable. The technical skills you learn can be transferred to other jobs like data science or coding. 

#2: You don’t need a degree to start learning. Data analytics is a skills-based field and does not require further education to become an expert. 

Get started in data analytics with us today. Whether you have transferable skills and want to hone skills like Python programming or you’re a complete newbie, we’ve got you covered. We’ll not only train you with in-demand skills employers are looking for but help create a standout portfolio to get you job-ready!

Take our Data Analytics Immersive course and become a data analyst in just 12 weeks! Our beginner-friendly course will get you from novice to someone ready to break ground in the field.

Upskill with our Data Analytics Bootcamp and expand your toolbox and become a sought-after talent in the data analytics space. 

Enhance your current skill set with our Python Programming Bootcamp be versed in the world’s fastest growing programming language.