Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insights.
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Digital Marketing Instructor
Digital Marketing Instructor
Digital Marketing Instructor
These experts bring in-depth experience from the field to the classroom each day, providing invaluable insights into succeeding on the job.
GA instructors* are committed to providing personalised feedback and support to help you gain confidence with key concepts and tools.
*GA instructors are subject to their availability
• Apply the Objective-First Marketing Framework to develop a campaign strategy.
• Choose KPIs that correspond to marketing objectives.
• Select channels and tactics for audience and marketing objectives.
• Create appropriate benchmarks.
• Differentiate between single-channel, multi-channel, and omni-channel marketing.
• Leverage data tools to gather information about
your customers.
• Effectively communicate a brand’s value
proposition to a target customer.
• Structure and segment ad campaigns, target customer groups, and analyze performance on social channels.
• Explain the trade-offs between reach and precision in targeting, and discover factors that impact overall cost and performance.
• Choose the optimal bidding type — cost per mille (CPM), cost per click (CPC), or cost per acquisition (CPA) — for paid social campaigns.
• This unit will be taught using the most dominant paid social platform in your market, most likely Facebook.
• Structure campaigns, write a paid search ad, and apply target keywords.
• Choose the optimal bidding type for a paid search campaign.
• Reach existing customers with retargeting- based campaigns.
• This unit will be taught using the most dominant paid search platform in your market, most likely Google AdWords.
• Explain which elements of a webpage are used by search engines to determine its search result ranking.
• Identify opportunities for search engine optimization.
• Conduct keyword research and evaluate keyword for intent, volume, and competitiveness.
• Create content that furthers SEO goals.
• Recognize backlinks to a webpage, along with methods for acquiring more/better backlinks.
• Describe the role of cookies and tags in collecting data.
• Gather insights from the Audience, Acquisition, Behavior and Conversion sections of Google Analytics.
• Analyze a conversion funnel to create micro- and macro-goals and identify user experience (UX) obstacles.
• Create UTM codes in adherence to best practices.
• Calculate CPM, CPC, click-through rate (CTR), conversion, CPA, and return on advertising spend (ROAS).
• Analyze data to compare the performance of two or more channels.
• Describe the purpose of attribution in optimization and the pros and cons of different models.
• Design statistically sound A/B tests for social media, paid search, and websites.
• Evaluate the statistical significance of test results.
• Describe how to use CRM data to create a personalized email campaign.
• Explain email automation and how it benefits marketers.
• Use an industry tool to design an email.
from as low as
RM /month
RM 7,500
excluding admin fees and 6% SST
This course is a HRD Corp Signature Programme course. It is 100% claimable from your organisation's HRD Corp levy. Please contact us for claims process.
Technology and digital media have evolved over the last decade and completely changed the way that people communicate, discover, and consume products. With 3.2 billion people on social media and eCommerce sales expected to reach $4.5 trillion USD by 2021, every business is embracing digital marketing to tap into new audiences, boost brand engagement, and drive bottom-line growth.
According to McKinley Marketing Partners’ annual trends report, 61% of surveyed companies expected to add digital marketers to their teams. And yet supply has struggled to keep up as companies compete for qualified talent, particularly at junior- to mid-levels of seniority. Investing in this future-proof skill set can help you advance in your current profession or explore a growing field.
Digital Marketing is our best entry-level course for junior marketers and others exploring a career that bridges business and tech. You’ll find a diverse range of students in the classroom, including:
Traditional marketers or specialised marketers who want to upgrade and diversify their skill set and gain confidence with digital tools.
Designers, copywriters, salespeople, and product managers looking to collaborate more effectively with their marketing counterparts.
Junior marketers, recent graduates, or career changers who are seeking a foundational skill set and confidence to succeed on the job.
Entrepreneurs and freelancers who want to grow their own business, expand their client base, or turn a passion project into a reality.
Ultimately, this programme attracts students that have an interest in running smart, customer-focussed campaigns that are backed by data.
Here are just some of the benefits you can expect as a GA student:
40 hours of expert instruction designed to build a well-rounded foundational digital marketing skill set.
A short onboarding task to prepare for this course.
Robust coursework, including expert-vetted lesson decks, project toolkits, and more. Refresh and refine your knowledge throughout your professional journey as needed.
A real-world, multichannel campaign, developed and executed with support from your instructor.
Individual feedback and guidance from instructors and TAs during office hours. Stay motivated and make the most of your experience with the help of GA’s dedicated team.
A GA course certificate to showcase your new skill set on LinkedIn.
Connections with a professional network of instructors and peers that lasts well beyond the course. The global GA community can help you navigate and succeed in the marketing field.
Yes! Upon passing this course, you will receive a certificate of completion. Thousands of GA alumni use their course certificate to demonstrate skills to employers and their LinkedIn networks. GA’s Digital Marketing course is well-regarded by many top employers, who contribute to our curriculum and use our marketing programmes to train their own teams.
This is a beginner-friendly programme with no prerequisites, although many students are familiar with basic marketing concepts and have worked on campaigns. Whether you’re brand new to the field or you’re looking to get more from existing campaigns, our curriculum will enable you to explore the full suite of modern marketing tools and put them to work for you, your company, and your career.
Yes! All of our part-time courses are designed for busy professionals with full-time work commitments. If you’re able to dedicate a full week to learning, we also have a full-time, accelerated 1-week option.
You will be expected to spend time working on homework and projects outside of class hours each week, but the workload is designed to be manageable with a full-time job.
If you need to miss a session or two, we offer resources to help you catch up. We recommend you discuss any planned absences with your instructor.
It’s up to you! Our Remote courses offer a learning experience that mirrors GA’s on-campus offerings but allow you to learn from the comfort of home. You’ll still get access to the expert instruction, learning resources, and support network that GA is known for.
If you prefer to learn alongside your peers and can make it to campus, our in-person courses allow you to take advantage of our beautiful classrooms and workspaces.
Our Admissions team can advise you on the best format for your personal circumstances and learning style.
For your final project, you’ll work on a real-world marketing problem, crafting an end-to-end campaign plan across multiple channels. You’ll set objectives and KPIs, engage with customer research and storytelling, lay out tactics and a creative brief, and harness data to optimise your campaign. You’ll also deliver a final presentation which can serve as a campaign case study for stakeholders, future employers, or your portfolio.
We encourage you to tackle a marketing challenge that’s related to your work or a passion project you’ve been meaning to carve out time for.
Throughout the course, you’ll also complete a number of smaller projects designed to reinforce what you’ve learned in each unit.
